Search engine optimization is a set of intricate techniques and strategies that will greatly boost your business online presence. If you have been doing SEO for some time now, you must have heard about SEO backlinks.
If not, then you are in luck because it is something that you have to learn and master sooner or later.
Whether you are doing your own SEO or paying somebody else to do it, learning and understanding backlinks are beneficial to you.
What are Backlinks
The term backlinks, when used in SEO, refers to links that point a reader to a certain website or page. For example, you are reading about Chicago SEO from one website and you encountered a link that brought you to a different page that discusses the relevant topic to the one you are reading about. This is called backlinks.
Google, as well as other major search engines, ranks a web page with a lot of backlinks higher than those that do not have other sites linking back to it.
The Importance of SEO Backlinks
SEO backlinks do a number of things for your website ranking. The first importance of backlinks is that it improves your site’s organic ranking. Organic ranking refers to your site’s relevance in terms of the keywords that internet users use when searching. The more pages linking back to you and the more you link back to other relevant pages, the higher your organic ranking will be.
Another importance of backlinking is that it help search engines easily discover your site. This is particularly important if you just recently launched the site. Perhaps the most important reason why you should have backlinks is because it builds your referral traffic.
How to Create Backlinks to Your Site for Free
So now that you have an idea about SEO backlinks and its importance, it is time you should also learn about how you can create backlinks to your site. The good news is that there is a myriad of ways you can build backlinks to your website. Here are some:
Perhaps one of the most effective ways to do backlinks is through guest blogging. When you publish relevant articles on popular websites, you have the opportunity to deliver your message to a wider audience and drive them to your site by placing links in the article. Using infographics through a social media post or through your article can also help you setup backlinks to your site.
Lastly, capitalize on internal links. Internal links refer to backlinks that you setup in your article. Instead of putting links that would take your readers to a different website, you can actually redirect them to your previous, but the relevant content within the same website.
This is an internal link, which is still considered backlinks.
If you would look at all these closely, you would realize that it is all about relationships. You need to build a good relationship with sites that has relevant content to your own. It may be difficult at first but, as your reputation grew, you will find that the things you do, regardless of how small, can have a huge impact on your business.