Category Archives: SEO

Search Engine Optimization Basics: SEO Keywords

What Are SEO Keywords?

SEO Keywords are the literal words in the content of a webpage belonging to a website. A search engine relates the words in a query input by a user with the keywords of different websites and displays a list of webpages that have keywords that seem most relevant to the user’s search. These keywords are the foundation for ensuring that the user is directed to a webpage with the right content.

Search engine optimization of keywords ensures that the webpage is displayed at a higher rank in the search engine results page (SERP), when a user query contains the keywords on the webpage in concern. The search engine optimization of a website starts with keyword research as the first step.

getting website on search engines

Keyword Research

Keyword research involves the process of finding those keywords that will allow the website to rank higher in the results of a query input to a search engine involving those exact words. It also aims to find the type of keywords that a company’s target audience uses on the web and social media. Extensive research is done in studding the keywords employed by the competitors and the results that they yield. Words synonym to other words that are commonly used on search engines are also extracted.

Importance of Keyword Research

The SEO keyword research process is beneficial in several ways:

* It helps structure the website’s content with relevance to keywords. This means that the users will find exactly what they are looking for, leading to a better user experience

* The URLs of the webpages as well as the backlinks can be optimized to include those keywords resulting in a better traffic for the website

seo keyword research* It helps to dig out keywords that are not obvious but still yield highly relevant results as well as are less competitive.

* Keyword research has been popularly known to increase the returns of various websites by increasing the traffic and yield high returns on investment

Tips for Implementing Keywords

For optimal website results, the SEO keywords should be used as under

* Usage in HTML code: The keywords must be used in multiple tags namely the title, meta tags, meta description of the webpage and the URL of the page

* Usage in content: The content of the webpage must use multiple instances and forms of the keyword

* Usage in image file path: The keyword should be used in the file name and the alternate text of all images on the webpage

Keyword Research Tools

Various tools are available for researching keywords. Some of these are free while others are commercial. Google AdWords Keyword Planner and Bing Ads Keyword Planner are examples of free tools that are provided by the respective search engines. SEMRush and Ubersuggest are third party tools available for the same purpose.

The process of keyword research is a continuous affair. The SEO Keywords will keep on changing due to a variety of factors, such as the market demand, competition, popularity, introduction of new products and platforms, and their ranking by search engines. As long as the websites will continue battling it out for better rankings and market share, keyword research will have utmost importance.

What SEO Backlinks do to Your Website

Best SEO Backlinks Services in ChicagoSearch engine optimization is a set of intricate techniques and strategies that will greatly boost your business online presence. If you have been doing SEO for some time now, you must have heard about SEO backlinks.

If not, then you are in luck because it is something that you have to learn and master sooner or later.
Whether you are doing your own SEO or paying somebody else to do it, learning and understanding backlinks are beneficial to you.

What are Backlinks

The term backlinks, when used in SEO, refers to links that point a reader to a certain website or page. For example, you are reading about Chicago SEO from one website and you encountered a link that brought you to a different page that discusses the relevant topic to the one you are reading about. This is called backlinks.

Google, as well as other major search engines, ranks a web page with a lot of backlinks higher than those that do not have other sites linking back to it.

The Importance of SEO Backlinks

SEO backlinks do a number of things for your website ranking. The first importance of backlinks is that it improves your site’s organic ranking. Organic ranking refers to your site’s relevance in terms of the keywords that internet users use when searching. The more pages linking back to you and the more you link back to other relevant pages, the higher your organic ranking will be.

Another importance of backlinking is that it help search engines easily discover your site. This is particularly important if you just recently launched the site. Perhaps the most important reason why you should have backlinks is because it builds your referral traffic.

How to Create Backlinks to Your Site for Free

So now that you have an idea about SEO backlinks and its importance, it is time you should also learn about how you can create backlinks to your site. The good news is that there is a myriad of ways you can build backlinks to your website. Here are some:

Perhaps one of the most effective ways to do backlinks is through guest blogging. When you publish relevant articles on popular websites, you have the opportunity to deliver your message to a wider audience and drive them to your site by placing links in the article. Using infographics through a social media post or through your article can also help you setup backlinks to your site.

Lastly, capitalize on internal links. Internal links refer to backlinks that you setup in your article. Instead of putting links that would take your readers to a different website, you can actually redirect them to your previous, but the relevant content within the same website.

This is an internal link, which is still considered backlinks.
If you would look at all these closely, you would realize that it is all about relationships. You need to build a good relationship with sites that has relevant content to your own. It may be difficult at first but, as your reputation grew, you will find that the things you do, regardless of how small, can have a huge impact on your business.

Hire Expert SEO Services

SEO has evolved over the years. It is not merely keywords anymore. You may know well what SEO does to a business whether small or big business. Whatever business you have; be it a well-established business or a start-up, whatever it is, you need SEO. Why should you pay for SEO services?

Should a Business Pay for SEO?

If paying for SEO is a good idea, how much should you probably allocate? According to Hubspot interviews, their findings show that majority of SEO agencies charge between $2,500-5,000 per month for retainer fees.

Companies with skillful people like Melbourne SEO by Your Business Digital can help businesses small or big increase their revenues.

What Are the SEO Services Offered?

For monthly services and retainer, typically they include tasks such as website speed optimization; content writing; social media marketing; email marketing; and on/off page SEO.

Should a company consider hiring an in-house employee? Hiring one is a bad idea because they don’t have experience and learning is a process. It takes time for a new guy to learn, maybe a few months and with mistakes. You can’t afford to lose time. Time is essential, by the time you learn you’re already lagging far behind your competitors.

Expert SEO Services

An expert SEO services agency can bring your business higher than your competitors. They can spike your business to success. Don’t settle for those agencies offering affordable SEO plans and services. Settle for the experts only.

Consult with the agency first. Discuss your goals, and they’ll draw up a step by step plan to achieve the goals. Sign a contract with them if you are interested. Choose from their services like:

SEO Boost

Tasks they’ll perform includes analysis of your website; intensive keyword research; implement search engine friendly optimization strategies to increase traffic with your business goals in mind.

Social Buzz

The more people engages in your content, the more links it gets. Your search and visibility increase as a result. Professional copywriters work with you in creating compelling copies.

Reputation Management

They’ll create profiles on the platforms where reviews are monitored like: Google Plus, Yelp, Twitter, Facebook, Trip Advisor, local directories, Angie’s list, etc.

Website Copy-writing Services

Analyze existing content and write killer copy based on the established goals.

Video Marketing

Ensure that videos and pages are search engine friendly, using keyword research, using the right file names, meta tags. Create new videos and make sure video marketing strategy is user-friendly and optimized.

Monthly SEO

Keyword, competitive and industry research which boosts your brand visibility. Site modifications and search engine friendly copywriting and effective social media strategy.

Pay for Results SEO

There are SEO service
s who offer pay for performance. Meaning you have to pay only after your company performed. You only pay when your page ranked in google. Pay for results, SEO guarantees you good results, and if they fail to deliver as promised you can find a reputable SEO service.

This approach is viable because your service provides a regular review on your website to see if the strategy they used is working and what needs to be done to improve its performance.

 

Conclusion

There’s no choice for you to increase business revenue. SEO is a must to keep up with your competitors. You can pay expert SEO services or pay for performance. It’s your take.