Category Archives: Online Marketing

Search Engine Optimization Basics: SEO Keywords

What Are SEO Keywords?

SEO Keywords are the literal words in the content of a webpage belonging to a website. A search engine relates the words in a query input by a user with the keywords of different websites and displays a list of webpages that have keywords that seem most relevant to the user’s search. These keywords are the foundation for ensuring that the user is directed to a webpage with the right content.

Search engine optimization of keywords ensures that the webpage is displayed at a higher rank in the search engine results page (SERP), when a user query contains the keywords on the webpage in concern. The search engine optimization of a website starts with keyword research as the first step.

getting website on search engines

Keyword Research

Keyword research involves the process of finding those keywords that will allow the website to rank higher in the results of a query input to a search engine involving those exact words. It also aims to find the type of keywords that a company’s target audience uses on the web and social media. Extensive research is done in studding the keywords employed by the competitors and the results that they yield. Words synonym to other words that are commonly used on search engines are also extracted.

Importance of Keyword Research

The SEO keyword research process is beneficial in several ways:

* It helps structure the website’s content with relevance to keywords. This means that the users will find exactly what they are looking for, leading to a better user experience

* The URLs of the webpages as well as the backlinks can be optimized to include those keywords resulting in a better traffic for the website

seo keyword research* It helps to dig out keywords that are not obvious but still yield highly relevant results as well as are less competitive.

* Keyword research has been popularly known to increase the returns of various websites by increasing the traffic and yield high returns on investment

Tips for Implementing Keywords

For optimal website results, the SEO keywords should be used as under

* Usage in HTML code: The keywords must be used in multiple tags namely the title, meta tags, meta description of the webpage and the URL of the page

* Usage in content: The content of the webpage must use multiple instances and forms of the keyword

* Usage in image file path: The keyword should be used in the file name and the alternate text of all images on the webpage

Keyword Research Tools

Various tools are available for researching keywords. Some of these are free while others are commercial. Google AdWords Keyword Planner and Bing Ads Keyword Planner are examples of free tools that are provided by the respective search engines. SEMRush and Ubersuggest are third party tools available for the same purpose.

The process of keyword research is a continuous affair. The SEO Keywords will keep on changing due to a variety of factors, such as the market demand, competition, popularity, introduction of new products and platforms, and their ranking by search engines. As long as the websites will continue battling it out for better rankings and market share, keyword research will have utmost importance.

Hire Expert SEO Services

SEO has evolved over the years. It is not merely keywords anymore. You may know well what SEO does to a business whether small or big business. Whatever business you have; be it a well-established business or a start-up, whatever it is, you need SEO. Why should you pay for SEO services?

Should a Business Pay for SEO?

If paying for SEO is a good idea, how much should you probably allocate? According to Hubspot interviews, their findings show that majority of SEO agencies charge between $2,500-5,000 per month for retainer fees.

Companies with skillful people like Melbourne SEO by Your Business Digital can help businesses small or big increase their revenues.

What Are the SEO Services Offered?

For monthly services and retainer, typically they include tasks such as website speed optimization; content writing; social media marketing; email marketing; and on/off page SEO.

Should a company consider hiring an in-house employee? Hiring one is a bad idea because they don’t have experience and learning is a process. It takes time for a new guy to learn, maybe a few months and with mistakes. You can’t afford to lose time. Time is essential, by the time you learn you’re already lagging far behind your competitors.

Expert SEO Services

An expert SEO services agency can bring your business higher than your competitors. They can spike your business to success. Don’t settle for those agencies offering affordable SEO plans and services. Settle for the experts only.

Consult with the agency first. Discuss your goals, and they’ll draw up a step by step plan to achieve the goals. Sign a contract with them if you are interested. Choose from their services like:

SEO Boost

Tasks they’ll perform includes analysis of your website; intensive keyword research; implement search engine friendly optimization strategies to increase traffic with your business goals in mind.

Social Buzz

The more people engages in your content, the more links it gets. Your search and visibility increase as a result. Professional copywriters work with you in creating compelling copies.

Reputation Management

They’ll create profiles on the platforms where reviews are monitored like: Google Plus, Yelp, Twitter, Facebook, Trip Advisor, local directories, Angie’s list, etc.

Website Copy-writing Services

Analyze existing content and write killer copy based on the established goals.

Video Marketing

Ensure that videos and pages are search engine friendly, using keyword research, using the right file names, meta tags. Create new videos and make sure video marketing strategy is user-friendly and optimized.

Monthly SEO

Keyword, competitive and industry research which boosts your brand visibility. Site modifications and search engine friendly copywriting and effective social media strategy.

Pay for Results SEO

There are SEO service
s who offer pay for performance. Meaning you have to pay only after your company performed. You only pay when your page ranked in google. Pay for results, SEO guarantees you good results, and if they fail to deliver as promised you can find a reputable SEO service.

This approach is viable because your service provides a regular review on your website to see if the strategy they used is working and what needs to be done to improve its performance.

 

Conclusion

There’s no choice for you to increase business revenue. SEO is a must to keep up with your competitors. You can pay expert SEO services or pay for performance. It’s your take.

Why Businesses Should Know Their Target Market Audience

The business world is always changing and growing. There are new developments every day in the business community, and it shows no signs of slowing down. The way we market ourselves, sell our products, and search out new clients is different from the way we once did things.

In the past, if you wanted to market your product you would place an ad in the newspaper and hope that it would reach the customers that you wanted. Back then, you didn’t even necessarily know who your target audience was, so you advertised to everyone hoping that the right people would respond.

Now when we want to market ourselves and our companies, we take the time to think about who we are targeting. If it is an older crowd, then we might still send them specifically targeted mail. While on the other hand, if we are targeting a younger crowd we would use social media platforms like Facebook and Instagram to reach out.

Marketing to certain demographicsAudience Targeting and Marketing

Once we figured out how we were going to target our audience, we will then need to develop the proper marketing technique. For addressing the marketing needs for social media, there are so many options and routes that one could travel. For example, if you are a plumber and want to make sure that when someone searches plumbers in your area out, you could hire an SEO, which stands for Search Engine Optimization, to help you better rank on search engines. If you know that your target demographic prefers to look at charts and graphs, you could utilize a website that specializes in making those.

And in the past, the ways in which you could sell your products were very limited. You either had a storefront, you traveled around, or you had your customers come to you to get your products. Not much as really changed in that aspect, but the ways that we go about them have.

Multiple Business Locations

Nowadays having a storefront can mean more than just having one location. If your business has become successful enough you could have multiple sites all over the state, country, or even globally! Allowing your customers to come to you is another thing that, while still the same, is also very different. Unless your customers were willing to travel days, if not longer, then your customer base was very limited. Because of the invention of the automobile, the distance that you can cover in just an hour is huge. Our customer ranges have increased, allowing us to serve those who, in times past, would not have been able to get our products.

The same goes for us traveling. Pop-up stores have been gaining popularity over the years, and the fact that they can set up and tear down in just one day is amazing. But the biggest change we have seen in marketing is the invention of the internet and being able to sell and ship our products online. Now we can reach customers that are in an entirely separate country. This opens doors that would have seemed impossible 100 years ago.

The business world is fast changing and always looking for ways to improve upon itself. Making sure that we are staying informed on what is going on is the smartest thing we can do to make sure that we are as connected as possible is so important.

Focusing on your businesses target marketing audience