Importance of B2B E-commerce for Small Businesses

There are many types of e-commerce classifications but the most common one is the business to business e-commerce also known as the B2B e-commerce.

E-Commerce is the ability to sell services or products online, and it has revolutionized how the 21st-century consumer shops. We no longer live in the days when one has to walk down to the store and queue in order to make a purchase for their business.

In fact, with more and more people shopping online, it’s important for small businesses to beat the competition and have a for their customers.

business to business e-commerce solution


Benefits of a B2B E-commerce Solution

E-commerce can help your small business flourish in very many ways. It is not just enough to have a website.

Adding a web store on your website can help your business in generating leads and revenues as well as connect you with suppliers. Here are a few benefits of having a B2B e-commerce solution.

  • Improved Sales

While business to business e-commerce platform can help boost your company’s sales, it’s not the only way that you can improve the performance of your business.

Selecting the right B2B e-commerce solution such as the FPX CPQ solutions helps you display specific and relevant products for your visitors as well.

  • Lower Costs

Any small business will always want to grow their revenue while lowering their cost. With the right B2B platform, you’ll be able to streamline other processes such as order entry, customer service, and client information.


Other Benefits of a B2B E-commerce Platform

  • Lead Generation

Every business – small or big- wants to grow their client base and generate more revenue. A B2B e-commerce platform can help you achieve this easily by strengthening your online presence.

Resellers and potential clients can find you through your catalog pages that can be made public.

  • New Markets

Scalability is always a factor for most small businesses. With a reliable business to business e-commerce platform, you can have your customers in other markets buying from your portal without the need of having a sales team in every market.

  • Data Driven

In the 21st century, data is everything. The right B2B e-commerce platform can be integrated with your ERP software allowing you to automate most processes as well as get great insights into the data that matters most for your team.


How Does a B2B E-commerce System Work?

E-Commerce platforms have plenty of benefits, and small businesses should consider incorporating it into their businesses. However, you first need to understand how it works.

In a nutshell, e-commerce is a technology that enables you to sell your products and services online making your website a storefront. E-commerce platforms have all the functionality that you need for your business built in.

These functionalities include payment gateways, delivery, and order tracking among others. It’s time to incorporate an e-commerce system to your website if you already don’t have one.

e-commerce platform for your business

Choosing an E-commerce Platform


If you’ve decided to have an e-commerce platform for your business, there are a few factors that you need to consider such as your current digital structure, budget, and cost.

Still, it is advisable to consider a packaged e-commerce solution company like FPX. There are various FPX CPQ solutions for B2B commerce clients that your business can benefit from.